Marketing
Marketing is an ongoing journey of aligning your messaging to fit your customer’s emotional needs and from initial awareness to brand advocacy is accomplished through multiple, thoughtful interactions.
Storytelling
While spinning your features into benefit statements satisfies the logical want for your product, weaving a story into the message draws on the emotional wants in your customer. It attaches to the heart and soul of your customer by suggesting to the experience of using your product–and even more significantly, to the lifestyle of the affluent fans behind your brand.
Managing the Messaging
Leveraging your messaging by keeping initiatives in sync lets you maximize the return on your investment.
Julian Rashard Group helps you discover ways to carefully allocate resources, budgets and creative effort. Thus giving you a multi-tiered approach that attunes your brand to the invisible forces of the market. It’s how to pull on the heartstrings of the affluent and hit critical mass.
Thinking on the Fringes
While spinning your features into benefit statements satisfies the logical want for your product, weaving a story into the message draws on the emotional wants in your customer. It attaches to the heart and soul of your customer by suggesting to the experience of using your product–and even more significantly, to the lifestyle of the affluent fans behind your brand.
Marketing That Connects
We mix innovative strategy, visionary creative and disruptive implementation, across all platforms.
OUR MARKETING SERVICES
Content Marketing
Smart inbound marketing employs content in many forms, like blogs, webinars, white papers, videos and more, to influence customers’ purchase decisions and persuasive calls to action that invite visitors to “learn more.” Our expertise in repurposing and reimagining content to appeal to a clearly defined audience is informed by analytics that tell us how people want to learn about your brand.
BRANDED EVENTS
Statistics show that event marketing is one of the most efficient strategies to increase consumer loyalty, by generating new leads and increasing the existing network. In fact, events have acquired an always more central connotation in the lives of the companies and of their clients. Therefore, in a time consisting of financial unrest and excessive choice for the consumer, an event may represent the ideal, innovative and engaging medium through which companies can build brand awareness and orient the decision-making process of every client.
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Social Media Marketing
All marketing is relationship building. For brands, social spaces are an ideal atmosphere to forge real-time connections as part of integrated campaigns, whether as a community presence or via paid ads. Making your brand a “friend” is the first step to the influencer engagement that can lead to the holy grail of brand advocacy.